SiGa Productions / WORKFLOW & DELIVERY SCOPE
Ad trafficking automation
Turn varied media briefs into structured campaign setup, with validation and specialist review before anything is ready for activation.
When this workflow is a fit
For agency and in-house ad operations teams handling repeated campaign builds. A useful first scope is a single platform, a defined brief format and one output that reviewers can validate consistently.
Briefs, creative instructions and platform fields rarely use the same structure. Automating the handoff starts by making that mapping explicit. Missing mandatory values, unsupported combinations and unclear instructions should reach a review queue instead of being replaced with guessed settings.
How the workflow is structured
- Standardise the brief
Identify required inputs, approved defaults and naming rules. Preserve the relationship between each brief line, creative asset and intended campaign entity.
- Map the campaign structure
Translate the brief into the agreed campaign hierarchy. Review platform-specific field requirements and values that need interpretation.
- Validate before output
Check mandatory values, dates, budget basis and creative references. Stop or flag incomplete records rather than silently completing them.
- Approve the activation handoff
Let a specialist review the proposed setup and exceptions. Produce the agreed import or integration output only within the authorised scope.
What to resolve before automating a campaign build
Use this as an intake checklist for a pilot. The answers determine both feasibility and how much human review remains necessary.
- Source of truth: which brief version and approval status may be used for the build?
- Structure: how do brief lines map to campaign, group and ad-level entities?
- Required fields: which values are mandatory, which have approved defaults and which must never be inferred?
- Creative mapping: what identifier links each approved asset to the correct campaign line?
- Output control: who reviews the setup, how are rejected rows corrected and what evidence is retained?
A worked example
Illustrative exception: a campaign brief gives a total budget but does not state the budget currency or clarify whether an amount is daily or lifetime. A controlled setup workflow flags the record for clarification. It does not assume currency or distribute the amount into a different budget type.
What a scoped engagement can deliver
- An input specification and field-mapping document for the agreed brief and platform.
- Validation rules with a visible exception report for incomplete or unsupported records.
- A pilot output in the agreed format, with a specialist review checkpoint.
- Test cases, operating guidance and a defined handover/support plan.
We agree the first workflow, acceptance checks and delivery milestones before implementation. Design, architecture, consulting, training and R&D can be combined with custom development and end-to-end support as required.
Coverage and limits
Platform coverage, import formats and direct activation depend on the agreed integration scope. Access permissions, platform policies and output validation must be established before production. The showcase does not imply a universal one-click integration or permission to publish campaigns automatically.
Common scoping questions
Does this mean campaigns are published automatically?
No. Preparing an import or integration output is separate from activation. Direct publishing requires separately agreed permissions, safeguards and validation.
Can different brief formats be supported?
They can be assessed. Start by defining the supported formats and mandatory fields, then test representative variations and incomplete inputs before expanding coverage.
How quickly can a pilot be delivered?
Timing depends on the input variation, platform access, output requirements and review rounds. We agree a focused first workflow and practical milestones before delivery.
START WITH ONE WORKFLOW
Scope your trafficking workflow
Share the platform, brief format, approximate monthly build volume and the output you need. Identify the most time-consuming mapping or review step. An initial description is enough; keep credentials and confidential briefs out of the first email.
The enquiry form prepares a draft in your email app. You decide whether to send it.
Related expertise
Adtech Design — Adtech products should make everyday campaign work easier. We help turn a business requirement into a clear user experience, from the first brief to the final review.
Adtech Architecture — A useful adtech solution needs a clear plan for how people, platforms and information work together. We help define that plan before you commit to a build.
Adtech Research & Development — Test the important questions behind a new adtech idea before investing in a full solution. We help define the experiment and build a focused proof of concept.
Compare this workflow with other opportunities using the Ad operations automation guide & business-case calculator.