Adtech Training

Built around your requirements

The same topic can require a different learning approach for a new campaign operator, an experienced reviewer and a team adopting a new tool. Training starts by defining who needs to learn, what they need to do and how they will apply it after the session.

This service suits onboarding, team capability development and the rollout of a new workflow or custom solution. Topics can include campaign setup, quality checks, pacing, reporting and working with automation outputs, depending on the agreed scope.

What the engagement can include

• A learning plan with objectives matched to the team's roles and starting knowledge.
• Guided walkthroughs and practical exercises using agreed examples.
• Reference material that supports day-to-day use after the training.
• A review of questions, adoption challenges and useful follow-up topics.

A practical example

For a team adopting a campaign review tool, training can cover how to interpret an exception, compare it with the approved brief and record an appropriate action. Exercises can focus on the decisions a reviewer needs to make rather than only the tool's buttons.

Explore the SiGa Productions solution collection for business overviews of campaign activation, quality review, reporting and operations workflows.

Explore the workflow in detail

Campaign reporting automation: Build a repeatable reporting foundation: align campaign inputs, validate the numbers and populate agreed outputs so analysts can focus on interpretation.

SEO/GEO Autopilot: Bring website checks, search evidence and content improvements into one recurring workflow, with clear controls over what changes and how results are measured.

How we work with you

We agree the audience, learning goals and format first. We then prepare the material and deliver sessions at a suitable level. Training can accompany a SiGa Productions development project or support a separately agreed capability programme.

We agree priorities, deliverables and timing with you before delivery. Fast turnaround is shaped around a defined scope, with end-to-end support matched to the engagement.

Deciding where to start? Use our Ad operations automation guide & business-case calculator to compare workflow readiness, review effort and capacity value before committing to a build.

Common questions